Marketing FAQs

Why do I need a Seriously Fun Marketing Group to help me market my business more effectively?

Seriously Fun Marketing Group helps organizations that have a need for more effective marketing. We are experts that keep up with the latest marketing techniques, trends, and methods.

We bring a fresh perspective and an outside viewpoint. Seriously Fun Marketing Group knows what works and what doesn't because of their experience in the marketing arena, plus we typically cost less than hiring a full-time employee. Most importantly, we possess an impartiality that allows us to be less vulnerable to criticism.

If I could only complete a portion of the planning process, what part should I choose?

Creating a Business Plan and Budget is vital. After you've done those important steps, then having a SWOT created for your business is invaluable. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It involves a pretty intense meeting where your business is the focus. This is the fastest way to get an overall picture of your business and where its headed - good or bad. Knowing is the first step in planning your strategy. Having brochures, websites, advertising, and branding are all important but without the overall picture to plan from, you risk spending your hard-earned marketing budget in the wrong place.

What are the various vehicles I should consider to reach my audience?

If you have done your planning, this is the easy part. The first answer is to use the marketing vehicles that will reach your audience where they are looking for information.

If it is the Internet, use the Internet. If it is radio, use radio. You can choose from public relations, events, advertising, telemarketing, email marketing, direct mail, trade shows, online marketing, word-of-mouth, networking, and more.

There is no silver bullet. Whatever method you select, make sure it is one where you will find your audience (the one you targeted in the SWOT).

What are some of the latest trends in marketing techniques?

Networking and word-of-mouth marketing are becoming more powerful tools. We believe the main reason is because people want to know with whom they are doing business with. You could go to networking meetings everyday. They are a great way to develop trust and relationships. BNI is a tried and true networking venue. Social networking is also one of the latest trends on the Internet. Everyone has heard of MySpace and FaceBook, but how about LinkedIn, or Spoke? These are online versions of business networks that create exposure for members. Creating and maintaining Blog can be helpful in remaining "top of mind" with your clients and being recognized as an expert in your field (always a good idea).